| City of license | Carlisle |
|---|---|
| Broadcast area | Cumbria |
| Frequency | RDS: BBC CUMB |
| First air date | 24 November 1973 |
| Format | Mainly local news and talk |
| Language | English |
| Audience share | 16.4% (March 2011, [1]) |
| Owner | BBC Local Radio, BBC North East and Cumbria (North and Mid), BBC North West (South) |
| Website | bbc.co.uk/cumbria |
BBC Radio Cumbria is the BBC Local Radio service for the English county of Cumbria and broadcasts from studios in Carlisle.
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The county of Cumbria, from which the station takes its current name, was not created until 1974. Radio Cumbria began service on 24 November 1973 as BBC Radio Carlisle and could be received across most of the former county of Cumberland.
The station adopted its current name shortly before its tenth anniversary in May 1982, when its service was expanded to cover the whole of the administrative county of Cumbria, namely:
From the launch of the renamed station, between 25 May 1982 and 1991, an opt-out service, BBC Radio Furness operated in the south of the county at peak times - originally breakfast and lunchtimes on weekdays, and Saturday mornings. Programmes were produced in Barrow-in-Furness and used 96.1 MHz and 837 kHz. This meant that, in addition to the Furness area, Radio Furness could be received along the south coast of Cumbria, in parts of the Lake District, and the west coast as far as Millom. As a result of successive budgetary constraints, the lunchtime opt-outs were the first to be discontinued, and in 1991 the remaining opt-outs ceased - after which the whole county again received a single programme.
Radio Cumbria claims to be listened to by one third of the county's population despite having to face the challenge of an area which is sparsely populated and predominantly rural, with the biggest urban areas around its perimeter. Most programming has a similar format to that of other BBC local radio stations, although one unique feature is the seasonal Lamb Bank - a short daily segments which carries announcements from farmers wishing to exchange livestock.
Radio Cumbria is unusual among BBC local radio stations in that its area does not correspond exactly with a single BBC television region. Due mainly to terrain, northern parts of Cumbria receive BBC television from Caldbeck, which broadcasts regional news from studios in Newcastle upon Tyne, directed at the "North East and Cumbria" region (the transmitter also broadcasts ITV signals from ITV Tyne Tees and Border in Gateshead). The rest of Cumbria receives regional news (the BBC's North West Tonight and ITV's Granada Reports) from Manchester via Winter Hill.
Attempts by the BBC in the 1980s to transmit North West Tonight to northern Cumbria proved unpopular because viewers objected to coverage of Derbyshire and Cheshire at the expense of their own locality, despite them receiving equally irrelevant news from North Yorkshire, Teesside and the north-east in the Newcastle-based Look North. For this reason, Radio Cumbria fulfils an important role in providing a unified news service to the whole county.
It is thought that following on from the BBC Local Radio review into finance and output, from February 2012, Radio Cumbria will be sharing evening programmes from BBC local stations in the North East & Cumbria region (Newcastle & Tees) to reduce operational costs.
On FM, Radio Cumbria broadcasts to northern Cumbria on 95.6 MHz (Sandale) - suitable for drivers on the M6 north of Penrith - and to the south of the county on 96.1 MHz (Morecambe Bay), with lower-powered relays on 95.2 MHz (Kendal), 104.1 MHz (Whitehaven) and 104.2 MHz (Windermere). It also broadcasts on medium wave: 756 kHz (Brisco - Carlisle), 837 kHz (Barrow-in-Furness) and 1458 kHz (Whitehaven). Radio Cumbria and Radio York are the only BBC local radio stations in northern England not to be carried on DAB. Radio Cumbria will not be on DAB until at least 2012. The Kendal, Morecambe Bay and Sandale transmitters have BBC National DAB, as well as a transmitter at Penrith Beacon. Digital One comes from Morecambe Bay and Penrith. MXR North West comes from Morecambe Bay.
Weekdays
Weekday variations
Saturday
Sunday
Former presenters
See also
External links
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